“SEO is the equity of the internet”

It’s hard work, but simple to present your organization properly in today’s environment. The following is where you should focus early efforts before selling can be done. While upfront work will be significant, they can be maintained over time with minimal, but consistent effort.

Google My Business (if local services)

Website

Platforms

SEO

Social

Google My Business

First, use Shawn Joshi’s Strategy. Make sure all basic information is accurate including hours, address, email address, and website. When any of this information changes document somewhere that it needs to be updated. When these things are inaccurate on the most trusted site on the internet you lose said trust. Phone number should be trackable for attribution purposes for those who don’t click to dial using mobile. Use CallRail for tracking.

*In addition set up Google Search Console and Google Analytics so you can eventually test running paid ads. This isn’t recommended until after you’ve completed the remaining recommendations on this page.

Website

Please tell your story properly. Use the following methods;

1/ Explain the value you provide (title)